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Friday, December 14, 2012

How to Spot Fake Gucci

This guide will help you identify fake Gucci sunglasses by showing you what to expect with a authentic pair of Gucci sunglasses.

1. All Gucci sunglasses sunglasses are made in Italy-nowhere else. If you end up with Gucci sunglasses not made in Italy, then you're probably looking at a fake Gucci sunglass.

2. Gucci sunglasses are made by Safilo Group, which is a Italian company. They own and manufacture Gucci sunglasses. If it was made by anybody else, it is not authentic.

(UPDATE: Number 3 might not be relevant to you if you bought your Gucci after 2014 or later, it now comes with a different case, cloth and authenticity card, So click here to go to this post for this part)

3.  Almost all Gucci sunglasses comes with the gold Gucci box, a brown cloth, and an authenticity card in an envelope. Sometimes you'll also receive a booklet which has information about how to adjust acetate frames, but only if the frame you've purchased is made of acetate. If it's a metal frame, you probably won't receive the booklet. Regarding all the typical accompaniments- the color of the items does vary, I've noticed. Sometimes they will be closer to a chocolate brown color, other times, I've seen differing shades of brown-gold. It seems most Gucci's moving into the new season will be moving to a chocolate brown palette, away from the standard gold.

Some of them do not come with the box, either. This collection below comes with the black case, a cloth case, which is a soft case which is made of cloth material.

 4. Also it might come with the plastic bag which is used to protect the sunglasses, the bags have the manufacturers name on it.

5. Gucci sunglasses do not come with any kind of serial number, so do not expect one to be on the frame.

6. All the authentic Gucci sunglasses will have the model number, color code and the size printed on the inside of the temples. Again, which side it is printed on does vary. I've seen it on the right and left temples.

The model number should be like this

GG 1827/S

The GG stands for Gucci; 1827 is the model number and the S at the end just stands for sunglasses.

Then it will be the color code-always a 5 digits, sometimes it is all letters, but some have numbers too. In this code we are using as a demonstration, it is all letters, BNCIS. The first 3 are the color code of the frame and then the last 2 is always the color code of the lens color.

Most of them should have the size, some may not, but if it does, it should look like this 63[]11 130. Sometimes on other models, it only has the 63[]11, the first number is the lens width, the second number is the bridge width and the third number is the temple length.

7. Usually after the MADE IN ITALY on the inside of the temples, it should say CE. The CE marking is a declaration by the manufacturer that the product meets all the appropriate provisions of the relevant legislation implementing certain European Directives. CE marking gives companies easier access into the European market to sell their products without adaptation or rechecking. The letters CE stand for "ConformitĂ© EuropĂ©enne" which means "European Conformity". They are a declaration by the manufacturer that his product meets the requirements of the applicable European Directive(s).

8. If your Gucci sunglasses come with nose pads, they should have the Gucci logo in them. Many fakes forget this small little detail because they think you will too!

9. Check the fonts on your Gucci sunglasses. Many times, fake Gucci sunglasses get this part wrong. They attempt to do it as close as possible, but rarely ever get it right. If you have an authentic pair available, compare the fonts used.

10. If your Gucci sunglasses claim to be polarized, don't just take their word for it. You can do a simple check if they are polarized. All you need is your computer monitor and your sunglasses! Put your sunglasses in front of the computer monitor and turn it to the right, while looking through the lens at the monitor behind. At a certain angle, if they are polarized, the screen behind will seem to go dark. If it does not do anything, then it is not polarized. If the sunglasses claim to be polarized, but don't show polarization in this test, you either have a fake on your hands or an error was made during manufacturing. I've seen some frames come out of the factory with a faulty polarization, so don't rule that out.
11. The best thing to do is to go to a authorized Gucci dealer in your area and compare the one you have with the one in the store and they should be more or less identical. As mentioned, certain specifications printed on the interior temples could be on the opposite, but that's common across frames.

You could ask the person in the store for their opinion, but definitely take it with a grain of salt. Stores are staffed with sales people, after all, and helping you to determine whether the frame you bought at a discount from their prices isn't making them any sales! Even mentioned the words "bought online"  seem to automatically trigger them to tell you that your frame is fake-but, you're in luck, you can buy the one they have there!Sometimes you'll find a gem of a salesperson who can truly help, but be aware some are less than knowledgeable.

12. Buying your Gucci's online? There are lots of fakes being sold online, but there are also legitimate sellers as well, so don't assume they are all fakes because it is being sold online.

You should look at things like if they are standing by their products, such as "100% Authentic Guaranteed". People who are selling fakes may not want to put that because it isn't authentic, but sometimes they might, look closely and lots of times maybe at the bottom or somewhere around the page, you might see something like "replica gucci", "looks like gucci", "similar to gucci", "good gucci copy" as if they mention that, then they can't really get in trouble because they told you it was a fake vaguely, so read their page carefully.

If you're buying Gucci sunglasses on eBay or Amazon, you should look closely at their feedback, if they have too many negatives and mentioning the item they bought was a fake, you might want to be careful. But take a look at the big picture! Let's say they have over 2 thousand feedback's in a year and they only have like 1-3 negatives saying they are fake. Are you honestly going to take the word of 1-3 people? What about the other 1,997 happy customers- are they all that stupid? Not everyone is as skilled as you're going to be at spotting fake frames and may jump the gun! Look at the feedback ratio and go from there.

I hope this guide has brought out a bit of your inner nerd and offered some education so that you, too, can be a fake-detecting, imitation sensing sunglass sleuth!

Keep rockin' those shades,
Eyewear Nerd
Buy Authentic Gucci's here:


  1. I'm having a hard time figuring this one out, could you help?

  2. Wow.. this is amazing. This is really helpful for individuals, especially those who are wanting to buy authentic Gucci glasses. For those individuals aiming to buy Gucci glasses, you can check out as they offer not just authentic fashionable eyewear but also comes in a very competitive and affordable price.

  3. This was really good, thank you!

  4. This is amazingly superb!

  5. this helped me identify my find as genuine guccis now to sell them

  6. Thank you so much, great guide on spotting real gucci.


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