You'd be surprised to know that the majority of sunglasses sold on eBay are actually authentic and not fakes. People are worried about reiceiving fakes as many are being sold across the web, but eBay is different and does take sellers selling fakes seriously and most often, with many complaints, are quickly removed. So they are never there for very long.
When you are looking for sunglasses, check the sellers feedback as this can narrow the search for sellers selling authentic sunglasses. If you are looking at the overall sellers percentage, this is not always the best indicator as people usually like to buy from sellers with a high percentage like 99% and up, but lets be realistic, these days it's so hard for eBay sellers as eBay is a buyers market place, so keep an open mind and maybe somewhere around 92% and up.
Ok so now look at their neutral and negative feedback, but have in mind and look at the big picture, lets say they have 20,000 positive feedbacks then about 30 negatives, that isn't bad overall, but some people take these negatives more to heart than listening to the other 19,970 people who were satisfied, also consider roughly only 55% of people actually leave feedback, so that other 45% are usually happy with the their order and did not have anything to complain about.
So look for sellers with several thousand positive feedbacks, if they do have negatives saying they received fakes, check the overall percentage, as if they have 20,000 feedbacks and maybe 10 saying fakes, can you honestly believe these 10 people could not be fooled? They are usually just customers who think they are experts when they are clearly not. As there is no way to scam 20,000 people but only 10 couldn't, if a seller was selling fakes, they would have so many more negative feedbacks and usually like mentioned before, they would be kicked off eBay.
It is against eBays policy to claim an item as being authentic when it is not, you cannot even mention things such as "similar" to "like" in their listings. For most brands, the seller is asked before the item is listed if the item they are listing is authentic, if they are unsure of the authenticity, they advise not to list the item as it will be a violation of eBay policies.
You may also be wandering why the eyeglasses/sunglasses sold on eBay is much lower than retail stores. The reason is if the item is listed at full retail cost, why buy them on eBay? You would simply just go down to your local store and purchase the item, as you would get them the same day and would not have to wait for the item to arrive via mail. Also eBay is a site for great deals, retail prices wouldn't be a great deal.
If you are looking on eBay right now and you are unsure if the item listed is authentic, comment below with a link to the listing and I can help determine if the item is fake for you. Just because I'm a nice guy :)
